How Avdah Works
Discover how our platform transforms qualitative research into conversations that scale.
Meet the FoundersNatural Conversations
No rigid focus-group scripts. Avdah leads relaxed, dynamic discussions about life, preferences, and real experiences, surfacing authentic opinions and unspoken needs.
- Dialogue driven by each participant
- Comfortable environment that reveals true sentiment
- No preparation needed from participants
Conversation
The process
From brief to insight in a week.
1. Write the brief
Import your research questions or start from an Avdah template. Avery, your AI moderator, drafts a full discussion guide with probes and follow-ups. You edit inline.
2. Recruit participants
Send a magic link, pull from our panel of 400k+ vetted participants, or import your own audience. Screener questions handled automatically with quotas.
3. Interviews run in parallel
Participants talk to Avery over voice — no downloads, no scheduling. Sessions average 8–12 minutes. Real probing, real clarification, real conversation.
4. Synthesis, ready to ship
Auto-clustered themes, sentiment, top quotes, and a shareable readout — plus raw transcripts if you want to dig in. Export to Notion, Figma, or PDF.
About
One mission, two products, one umbrella.
Avdah started with a simple observation: the highest-stakes decisions companies make — who to hire, what to build — still get made from thin evidence. Résumés for hiring. Surveys and gut feel for product.
Avdah Hiring replaced the résumé with a real conversation. Avdah Focus does the same for qualitative research: a real conversation, run at software scale, synthesized in hours instead of weeks.
Same team. Same principles. Same conviction that the best data still comes from listening to people talk.